“The Art of the Start” is a book that has been on my reading list for a long time. After reading it, I wish I had read it a long time ago. It is one of my favorite business books so far.
The book is basically a handbook to starting a business, with tips on everything from coming up with a good idea, to finding great employees, to raising capital. In fact, the book covers pretty much every facet of building a great business.
The book also has some great actionable tips that you can go out and use right after reading the chapter, rather than a bunch of theoretical stuff that only makes sense in an academic journal.
One chapter in particular that I liked was titled “The Art of Writing a Business Plan”, because of it’s middle-ground nature. With so much debate in the business community over whether or not you should write a business plan, Kawasaki finds some middle ground based on practicality. His conclusion is that you should write a business plan, but only for the purpose of getting everyone on the same page with your vision for the company. He suggests not wasting time with earnings projections, because you can’t predict that anyway. Instead, the plan should focus on the vision rather than any particular numbers. This opinion is a nice practical middle ground that makes sense.
I highly recommend this book to anyone starting a business. The tips from someone who has “been there and done that” are extremely valuable, and his writing style is effective while still being entertaining. Go grab a copy and let me know what you think in the comments.